Integrity – Do What is Right, Not What is Easy: Integrity is often defined as doing the right thing even when no one else is around. It is the ability to act with honesty, be consistent, and ethical in whatever it is we are doing. It’s about being accountable, transparent and building trust through communications.

Engage and Develop Our People: An organization where good work is recognized and rewarded. All employees are seen and treated as valued partners. Baffinland will invest in employee’s success and growth through providing tools, training and support needed to unleash their potential. Baffinland will endeavour to become the employer of choice for Inuit in Nunavut.

Respect For All: We will respect and abide by Inuit Societal Values in the workplace and as a manner of doing business. We will strive to provide a healthy and safe workplace, free from physical or psychological bullying, harassment and violence. Violations of respect will be investigated and if substantiated will be dealt with expeditiously. Multiculturalism will be viewed as a strength and promoted. Consideration for people will be first and foremost in all interactions.

Environmental Stewardship: Respect the air, land, water and wildlife as we thoughtfully put to good use the earth’s resources. Always remember that we are guests on this land and treat it respectfully. We will develop it responsibly and be good stewards of the land in concert with Inuit.

Pursue Performance Excellence: We are relentless in challenging ourselves and others to achieve high performance and create lasting socio-economic impacts in all that we do. We focus on improving every day and delivering on commitments. Innovation is seen as a key mechanism to achieve this outcome. Rigor in planning and thoughtful execution is a key strength. Teamwork is necessary for desired outcomes.