In times of crisis, the first few hours are critical. In addition to mitigating the cause of the crisis, the company must also continuously communicate how it is managing and resolving the situation. Doing this effectively takes considerable planning, organization and practice well before a crisis hits.
The TSM Crisis Management Planning Protocol is intended to provide mining companies with the tools needed to effectively plan for communications in the unfortunate event of a crisis at one of their facilities or at the corporate level. Where the crisis is caused by a physical emergency, such as a fire or flood, the tools offered in this protocol are intended to work in conjunction with emergency response plans at the facility.
The protocol requires both head offices and facilities to develop crisis management plans, as well as establish crisis communications teams to support the execution of these plans. Facilities must be able to demonstrate, among other requirements, that they have crisis communications programs in place to effectively alert employees and the public of a crisis, its development and resolution. They must also be able to demonstrate that their crisis management plan is regularly tested and updated.