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Annual Report 2011

A year in review of MAC activities and achievements.

In 2011, mining experienced significant growth driven by strong demand in emerging markets. The industry accounted for 21% of exports and Canada was the world’s top destination for exploration spending in 2010. The sector also provided business for some 3,200 supplier companies, and represented half of the freight revenue of Canada’s railroads.

The future of mining looks very bright indeed. Demand for Canadian minerals and metals is creating longterm opportunities for the mining sector. However, in order to seize these opportunities, government and industry must work together to maintain an operating environment with the conditions required for success. Toward that end, in 2011, MAC developed a new strategic plan for the period of 2012-2016 which identifies five strategic goals covering the following areas: CSR/Social License (reputation), Regulatory Efficiency, Economic Competitiveness, Public Communications (the “mining narrative”) and Organizational Excellence. The strategic plan is supported by an operational plan that includes a detailed list of activities that will guide MAC’s work towards specific outcomes. Progress against identified objectives will be measured at regular intervals using qualitative and quantitative performance indicators.

For more details on the topics discussed here, and on other aspects of MAC’s work, we encourage you to read the annual report in full.

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